How Many Promotional Inserts Should Your Affiliate YouTube Video Contain?

If you’re an aspiring content creator on YouTube who wants to make money not just from YouTube but also from other passive income sources, you should definitely consider affiliate marketing. In recent years, the average YouTube affiliate has experienced the emergence of several opportunities, which make for profitable explorations.

One of the most common questions asked by affiliate marketers on YouTube is the optimal number of promotional inserts to include per video. In this article, we’ll reveal the answer to that question and also share some valuable tips that will allow you to master product promotion on YouTube.

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Promotional inserts: How many should your video contain?

The fact is that the answer to this question isn’t very straightforward. It’s completely down to you as to how many promotional inserts you want your video to contain. Instead of giving you a specific number, we feel that it’s better to tell you how you can enhance your videos so your target audience is encouraged to engage with the inserts.

After all, if your affiliate videos fail to inform and educate your audiences about the products you’re selling, why would they even want to engage with the promotional inserts, right? So, let’s check out a few actionable tips you can put into practice for making your affiliate videos successful.

1. Mix up your content

Some affiliate marketers only create product review videos, while others devote themselves to unboxing videos. Of course, the choice is yours as to what kind of content you want to create. However, we recommend mixing up your content to provide variety to your target audience.

For instance, you could post an unboxing video on a Monday followed by a review of the product you unboxed on Wednesday. On Friday, you can follow up your previous videos with an in-depth how-to video that explains how the product can be used. Quite simply, the more variety you can offer to your audience, the more stimulated they will be, leading to greater engagement and possibly, sales.

2. Focus on your videos’ scripts

Writing scripts for your videos is essential, as they’ll allow you to plan things ahead of time instead of tackling them during recording. For instance, you can reduce awkward silences and pauses when you have a script, which will lessen your headache while you’re editing a video.

Quite simply, scripts help in streamlining the entire process of video creation. They also help in facilitating seamless transitions from one section of the video to the next. As a result, it facilitates audience retention and increases watch time, which is one of the major metrics on YouTube.

3. Excel at editing

For the modern-day YouTube marketer, editing is the process that can make all the difference. Even if your recorded video and audio are sub-par, you can enhance them during the editing process. However, excelling at editing can take time, which is why we recommend keeping things simple initially.

Once you start getting the hang of it, feel free to add more elements to polish your videos such as filters, transitions, and effects. It’s important to remember that you can’t only rely on editing to get the job done – the quality of your recordings should be good as well.

Conclusion

So, it’s safe to say that the success of your YouTube affiliate videos doesn’t have much to do with how many promotional inserts they contain. It all boils down to how well-made the videos are and how they can provide value to your target audience. Before we conclude this article, we’d like to encourage you to try out GoViral – a software tool for getting free YouTube subscribers. Additionally, you can visit GoViral.ai for free YouTube views, free YouTube likes, and free YouTube comments.

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The Step-by-step Guide to Creating the Perfect BookTube Video on YouTube

BookTube refers to a community of YouTubers that consists of people who love books and love to discuss them in front of their respective audiences. Quite simply, if you’re a bookworm and would like to provide your thoughts and opinions on your favorite books on a public platform, there’s no better place than YouTube.

However, if this is your first time making a YouTube video, things can get a bit stressful. But don’t worry – we’re here to make things simpler for you. In this article, we’ll give you all the information and instructions you need to create the perfect BookTube video for your YouTube channel. So, without any further delay, let’s get started.

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1. Identify your niche

Before you create your first BookTube video, you need to pinpoint your niche, i.e. the genre of books your channel will be specializing in. Of course, you’re free to mix things up and hop from sci-fi one week to romance the next. But this will make it confusing for the average YouTube viewer to understand what your channel is all about.

Instead, it would be better for you to stick to one particular genre in the beginning – preferably one that you love the most. Once your channel starts to grow and garners a decent following, you can expand into other genres. Along the way, you’ll have plenty of help from your audience as they’ll give you suggestions regarding what kind of content they want from you.

2. Focus on a few popular video types

BookTube channels create a diverse array of content. From book reviews to reading challenges to book hauls to tips from reviewers and more – the variety is mind-boggling. During the initial stages of your YouTube journey as a BookTuber, you should focus on just one or two video types to keep things simple.

Also, before you start making BookTube videos, you’d do well to draw inspiration from other creators in the community who’ve already tasted success. Examples of successful BookTube creators include Claudia Ramirez (Clau Reads Books, 349k subs), Sasha Alsberg (abookutopia, 371k subs), Jesse George (jessethereader, 290k subs), and Fa Orozco (laspalabrasdefa, 355k subs).

3. Practice to make things perfect

If you’ve never done any public speaking before, you might struggle initially while creating your first ever BookTube video. Of course, when you record a YouTube video you have to talk to the camera, but this can still require a lot of confidence, which you may lack initially.

So, the most important thing to do is to practice. Keep recording yourself until you’re happy with how you’re presenting your views and opinions. Some of the things to watch out for when reviewing your recordings include your tone, your speed, and of course, your confidence. Quite simply, if you keep practicing, you’ll get better, and it would work wonders if you seem like an experienced BookTuber in your first video.

4. Invest in proper recording gear

Once you’ve picked your niche, selected a topic for your first video, and practiced to perfection, it’s time to focus on your recording gear. Of course, you can record yourself with your smartphone. However, the quality of the video and audio will be sub-par compared to what you would get through a DSLR and proper audio equipment, which would inevitably disappoint your average YouTube subscriber.

On the video recording front, we recommend investing in a DSLR camera. You don’t need the most expensive DSLR out there, but something mid-range should work fine when you’re starting out. Additionally, you should buy an audio interface and a microphone to ensure high-quality audio. You can find plenty of guides online that will help you to understand more about the necessary audio and video gear for YouTubing.

5. Record the final take and get to editing

So, you’ve got your recording gear in place. Now, it’s finally time to let all that practice come to fruition and record your final take. Once you’re satisfied with the recordings, start up your computer and transfer the recorded files to it and begin the editing process. Editing is arguably the most time-consuming process in YouTube content creation, but it’s also the process that you can use to enhance your final video and remove errors.

If it’s your first-ever editing attempt, you might get overwhelmed, but again, it’s important to remember the value of simplicity. Nowadays, there are many editing tools that have helpful features to take the workload off the editor. Read up about them to get a grip of the basics. As you continue on your BookTube video-making journey, you’re bound to get better at editing and more creative.

6. Upload your video and optimize it

After you export your final video from the editing software, it’s time to upload it to your YouTube channel. During the upload process, you’ll get to tweak various settings, and at this point, it’s important to optimize your video. For instance, you’ll need to do keyword research to come up with the right keywords to include across your video title and description sections.

Of course, you can proceed without optimizing your video, but if you’re really serious about YouTube ambitions, you can’t afford to ignore optimization. Quite simply, optimized videos are more discoverable. So, if you want your target audience to find your video on YouTube, you’ve got to spare some thought for optimization. It’s important to remember that YouTube videos aren’t just
discoverable on YouTube, but also on Google search.

7. Use YouTube Analytics to track your video’s success (or failure)

YouTube Analytics is an in-built analytics tool within YouTube that allows you to see how your videos are faring. Using it is fairly simple, and you can read plenty of guides on the internet that will help you to use the tool effectively. Some of the most important metrics to track using the YouTube Analytics tool include views, watch time, and most importantly when your audience is active.

Initially, when your channel doesn’t have a substantial following, YouTube Analytics won’t give you many insights. But as you keep adding videos to your channel, the tool will give you several insights that will allow you to tweak your YouTube practices. For instance, when you get to know the times when your audience is at the peak of its activity, you can schedule your content to be posted a few hours ahead of those times. This will result not just in more YouTube views, but also increase watch time.

8. Engage with your audience in the comments section

The comments section allows you to communicate with your audience, which is a vital part of your YouTube marketing strategy. Many YouTubers have seen the promise of their respective channels fade away simply because they failed to engage and interact with their audiences. You don’t want to make the same mistake.

You should remember that the BookTuber community on YouTube is one of the most vibrant and tight-knit communities on the platform. In all probability, the people who will watch your videos are actively involved in shaping the BookTuber community. So, the more you engage and interact with them, the higher your chances will be of becoming a priceless part of the community.

9. Achieve and maintain consistency

Without consistency, all your efforts on YouTube would be for nothing. The YouTube algorithm is known to promote channels that consistently post content. So, one of your major concerns on YouTube should be to achieve consistency. To do this, we recommend creating a content calendar, which is a plan to help you schedule your content and stick to your YouTubing goals.

Nowadays, many YouTubers are uploading a video every day for consistency’s sake. It’s not compulsory for you to do that. Quite simply, how frequently and consistently you upload depends on what you’re comfortable with. For instance, if you’re comfortable with making one or two videos every week, stick to it. When you put too much pressure on yourself to post more videos, the quality of your videos will inevitably suffer.

Conclusion

BookTubing is a growing trend, and book lovers around the world will do everything in their power to keep the movement going. So, if you have a penchant for reading books, you should waste no time and join the community of BookTubers on YouTube.

We hope that you found this guide informative in terms of setting up your BookTuber channel and creating your first video. Before we conclude this article, we’d like to tell you about SubPals.

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What Does the Stop Ads Feature Mean for YouTubers Who Want to Make Money off their Channel?

Advertisements on YouTube rank among the biggest sources of income not just for YouTube but also for the content creators active on the platform. While this is common knowledge, the fact is that for the average YouTube user, ads can prove to be annoying. This is why a minor percentage of YouTube users have decided to stop ads on YouTube through the use of ad blockers.

But what does this mean for you – the YouTuber who aims to earn money from the platform? If this question has been troubling you, you’re at the right place. In this article, we’ll take you through how ad blockers work, why they’re popular, how they affect YouTubers’ incomes, and what you can do to earn money from YouTube without worrying about them. So, without any further delay, let’s get started!

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How do ad blockers work?

Ad blockers, be it on YouTube or any other platform, work by interrupting server-user communication prior to ads being displayed. Due to this interruption, ads are detected and blocked before they can pop up and ruin a viewer’s experience.
Most modern-day ad blockers interfere with Google Analytics and AdWords data, which can deal a killer blow to marketers. Apart from not displaying ads at all to a YouTube viewer who chooses to use an ad blocker, this interference can lead to problems in tracking the success/failure of ad campaigns.

Why do people use ad blockers?

Imagine this – you’re a YouTube subscriber who is using the free version of YouTube and you tune into the latest video of your favorite content creator. As soon as you hit on the play button, you’re greeted with a 20-second advertisement that you can’t skip. After the ad is over, another ad starts to play, but thankfully this one has a ‘Skip Ad’ option. Finally, the video starts playing, but after a few minutes, another ad pops up. Think about it – wouldn’t this make for a frustrating experience?

Of course, YouTube has a Premium version as well, which works based on a subscription model. You pay a fixed monthly rate for some extra features that aren’t available to users of the free version. One of the features you’ll be paying for is no advertisements. However, the majority of YouTube users don’t use the Premium version but would like a viewing experience that involves fewer ads. This is why ad blockers have become so popular.

So, how do ad blockers affect content creators’ incomes?

Quite simply, ad blockers do affect content creators’ incomes adversely. If a viewer watches your videos with an active ad blocker, ads won’t show up on your videos, which would result in zero ad revenue. But before you get all worked up about it, let us tell you that the majority of YouTube users don’t use ad blockers – they’re only used by an insignificant minority.

Also, over the years, YouTube has made it more difficult for people to earn off the ads shown in their videos. To start making ad money from YouTube, you’ll need 4,000 hours of watch time and 1,000 subscribers within a 12-month period. On top of that, your channel has to generate 50,000 views on average. When your channel meets all these criteria, you’ll become eligible for your first $100 payout.

So, all in all, there’s not much to be concerned about in terms of losing out on income. Sure, you’ll lose out on some money, but it won’t make much of a difference in the grander scheme of things. And the best part is, you can compensate for the lost income by employing other methods, which we’ll get to in the next section.

Making money on YouTube without ads: The top tips

Now that you know that your channel’s income generation won’t be hurt too much by ad blockers, let’s go through some other methods to make money off your YouTube channel:

• Start selling your products and/or services: If you’ve got products and/or services to sell, you can market them on YouTube and generate sales for making money. After all, there are not many better marketing platforms than YouTube right now. You can consider selling products such as online courses, artwork, eBooks, brand/channel merch, and licensed content. In terms of services, you can explore speaking/performance opportunities, contracting work, consultancy roles, and education.
• Ensure that your content has value and is discoverable: This is directly related to the previous point. Quite simply, if your content isn’t discoverable and fails to provide value to your target audience, no one’s going to buy what you have to sell. So, get started with keyword research first and optimize your content with the right keywords – this should deal with the discoverability part. Next, create content that offers value, i.e. educate, inform and entertain your audience. Last but not the least, finish with call-to-action (CTA) messages that encourage your audience to buy.
• Get crowdfunded: Crowdfunding has emerged as a popular method for YouTubers to earn money by asking their respective audiences for donations and financial support. You can explore crowdfunding platforms and set up accounts on those platforms to get started – Patreon, Kickstarter and Buy Me A Coffee are two of the most popular crowdfunding platforms right now. Again, your channel needs to have ample quality content before you can ask for donations from your audience. Otherwise, it’ll just seem like you’re begging.
• Understand the different crowdfunding options: When it comes to being financially supported by your audience, you can explore various options. Some of the most popular crowdfunding types include project-based funding, exclusive memberships, and tiered rewards. Project-based funding involves securing donations for a particular project. Memberships involve recurring voluntary donations – YouTube has a built-in membership option. If you activate it, viewers will be able to see the ‘Join’ option when they watch your videos. Tiered rewards feature incentives. For instance, you could give shoutouts to audience members who donate $5 – $10. The incentives typically get more extravagant as the donation amounts increase.
• Sign a sponsorship or a brand deal: There was once a time when brands both big and small used to rope in conventional celebrities (movie stars, musicians, and athletes) for marketing their products and/or services. However, those times are fast changing. The business world has recognized the sway that social media influencers and content creators hold over their audiences. As a result, more and more businesses are beginning to collaborate with content creators and influencers. Of course, signing a sponsorship or brand deal isn’t possible when your channel doesn’t have a significant following. However, as your channel starts to grow, you can spread the word by being active on influencer marketing networks.
• Get involved in affiliate marketing: Affiliate marketing refers to marketing or promoting products and earning commissions from their sales. For instance, if you review a product and/or service, you can include a link for your audience to buy it in your description. If your audience members proceed to buy by clicking on the purchase link in the description, you’ll get a certain commission percentage based on the deal you’ve agreed with the company selling the product and/or service. Typically, companies offer 5% – 30% affiliate commission rates. There are some types of YouTube videos that work incredibly well for affiliate marketing purposes such as how-to videos and product reviews. To start affiliate marketing on YouTube, we recommend exploring networks like Rakuten, PeerFly, and Amazon Associates.
• Do affiliate marketing exclusively in your area of expertise: If you have in-depth knowledge about gaming, you should pursue affiliate marketing in the niche of gaming gear and accessories. Quite simply, your affiliate marketing efforts will fall flat if you’re trying to sell products that you don’t know much about. Think about it – would you buy gaming gear recommended by someone who is not an expert in gaming. So, before you start affiliate marketing in the hopes of earning money, take a good look at yourself and figure out what you’re good at. Earning money through affiliate marketing can only become a reality when you manage to earn the trust and faith of your audience.

Conclusion

We’re nearly at the end of this article, and it’s safe to say that you don’t need to be worried too much about your audience using ad blockers. The fact that only a small percentage of YouTube users use ad blockers means that you won’t be losing a lot of ad money. And even if you do, you can make up for it by putting into practice the methods we mentioned in the previous section. Of course, there’s a lot of work involved, but if you want to earn good money off your YouTube channel, you’ve got to put in the work, both on YouTube and beyond.

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Excellent YouTube Video Ideas for June to Celebrate the Halfway Year Mark

June marks the halfway point of the year, and it’s a great time to surprise your YouTube audience with some unique June videos. If you’re scratching your head as to what kind of videos you can come up with in June 2022, you’re at the right place. In this article, we’ll take you through some of the best video ideas that you can put into practice for giving your audience something unique to celebrate the halfway year mark. So, without any further delay, let’s get into it!

1. Get your audience to meet the team behind your YouTube channel

You may be the face of your YouTube channel, but without the support of your team, your channel wouldn’t have any chance of success on the platform. So, it would make for a great idea to get your audience to meet your team in June. This can work wonders for your YouTube channel as it will build an emotional connection between your audience and your team members. Who knows? Eventually, your team members may go on to become your brand mascots as well. This would help in giving them a morale boost and improving their productivity, which means better YouTube videos in the times to come.

2. Showcase the culture of your company

Every company has a unique culture, and in June 2022, you can showcase the culture that defines your company. Highlighting the culture of your company can convey a variety of messages to your audience, such as:

• The business goals of your company
• The reason for your company’s existence
• The values that your company holds dear

Many brands have showcased their company culture in front of their YouTube audiences, and these videos have worked wonders. From showing off the energy in your company’s work environment to the reasons why your employees love to work for your company – you can use these videos to highlight various unknown aspects of your company.

3. Make a behind the scenes video

Your company operates on the basis of multiple processes, and when you tell your audience about these processes, they get to know your company better. By giving your audience information on how different processes within your business work, you’ll provide them with more to relate to. Eventually, this will result in higher user engagement rates that include YouTube likes and YouTube comments. For instance, Amazon, one of the biggest brands on the planet, has published YouTube videos in which they showcase various aspects of their distribution and warehousing operations. On the surface, these themes may not seem like the most appealing. However, the fact is that your customers would always love to know how your business operates on the inside.

4. Announce or showcase a brand-new product

If your company is in the process of developing a brand-new product, why not announce or showcase it in June 2022? This will give your audience something to look forward to in the months ahead. Ideally, you should make product announcement or showcase videos as crisp and concise as possible. They should be short, to-the-point, and provide as much information as your audience needs to know without giving too much away. If the new product aims to be an improvement on an older product, you can compare the two products that will help your audience understand how and why the new product is better. You can also create comparison videos to help your audience understand how your latest product is better than what your competitors have to offer.

5. Teach audiences through tutorial videos

There’s no better way to prove to your audiences that you’re an expert in your niche than creating tutorial videos. Typically, these videos tend to be in-depth videos that explain complex concepts that are related to business operations. If created well, these videos can tell your target audience that you really know what you’re doing. You can also include tips and tricks in your tutorial videos that help your audience solve problems on their own. This will prove to your audience that you’re not just running your business to make money, but also to provide value to them. Over time, this will lead to your audience respecting your business more.

6. Enlighten your audience through explainer videos

If your business offers a complex product and/or service, there’s a high chance that your audience would want to know how it works. In such a scenario, you can provide the information desired by your audience through explainer videos. The best thing about these videos is that they’re simple to make and don’t take a lot of time. However, the fact that they can provide a lot of value to your audience makes it likely for these videos to be among the most viewed and liked in your channel. An important thing to remember when you create explainer videos is that the videos should simplify complex features and concepts, making it easy for your audience to understand a specific service or product.

7. Provide information about an upcoming event

Nowadays, many businesses publish YouTube videos that give their respective audiences in-depth information regarding upcoming events. These videos can serve as incredible sources of encouragement for your audience to get to know your business up close and personal. They can also be amazing tools for increasing brand awareness. Within these videos, you can talk about what kind of activities the upcoming event will feature. You can also focus on prominent industry leaders who are attending the event. Quite simply, hype up your event as much as you can to ensure that it’s attended by as many people as possible.

8. Woo your audience with a webinar

There’s nothing better than a live-streamed video that allows your audience to interact with your business in real-time. In recent years, YouTube has launched the YouTube Live feature, which allows you to go live and connect with your audience. You can make the most of this feature by hosting a webinar where you interact with your audience and answer their most pertinent questions regarding your brand. The best thing about a webinar is that you can record it and later publish it as a standalone video that your YouTube audience can access whenever they want.

9. Share a customer success story video

The customers your business has satisfied in the past can be featured in YouTube videos to explain to prospective customers about how your products and/or services can benefit them. You can think of these videos as online product reviews. When prospective customers view these videos, they immediately begin to trust businesses more, resulting in greater sales and conversions. In fact, you can make customer success stories a regular part of your YouTube content calendar. Quite simply, the more customers your brand manages to satisfy, the more it has the chance of selling products and/or services to new people.

10. Organize a competition and create a video featuring the best entries

Competitions are some of the simplest yet effective ways you can employ to get your audience to engage and interact with you. You can come up with anything creative and ask followers to send in their entries within a stipulated deadline. Once you receive all the entries, go through them and pick the best ones. Next, create a video that features the best entries. Doing this will make your followers feel involved, and if you ever organize another competition in the future, you can expect engagement from more followers.

11. React to other videos

In recent years, the popularity of reaction videos has skyrocketed. If your YouTube channel is one where you primarily stay behind the scenes, a reaction video in June makes for a great idea. You can choose from a wide variety of videos in your niche to react to. We recommend choosing a video that has a substantial number of views. This will ensure that your reaction video will be watched by a certain percentage of people who watched the original video. If you’ve never done a reaction video before, you can check out some of the best reaction channels on YouTube to get an idea of the various elements you can incorporate to make your video more entertaining.

12. Participate in a challenge

Challenges across social media platforms have run riot since they first emerged several years ago. Take the Ice Bucket Challenge, for example – it went so viral that the most famous celebrities in the world were participating in it and posting videos. The best thing about publishing challenge videos is that if it’s a trending challenge, your video is likely to amass hundreds and thousands of views rapidly. Who knows? If your luck favors you, the video may even go viral, which will enhance the reach of your brand manifold.

Conclusion

While these aren’t the only YouTube video ideas you can experiment with in June 2022, they certainly are among the most effective ones. So, pick the video type that you think will work the best and plan ahead.

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History of YouTube Dislike Button: Why was it Removed?

Last year, YouTube made a decision to remove the dislike button count from under the videos uploaded on the platform. They have been working on the concept since March 2021. The plans were officially rolled out in November 2021. Initially, the news of the removal received a lot of criticism, especially on Reddit.

In this article, we will cover everything you need to know about the history of the YouTube dislike button and why it was removed.

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When did YouTube announce the removal of the dislike button?

On 30th March 2021, YouTube announced that they were going to alter the dislike button on their platform. After the announcement was made on Twitter, it instantly received a ton of criticism. The reason behind YouTube removing dislike button was the feedback they got on targeted dislike campaigns from creators.

They also emphasized that they are not going to entirely remove the dislike button. Instead, they will experiment with hiding the count so that only the creator can see the number of users who have disliked their video.

After the platform made the announcement on Twitter, Matt Koval, YouTube creator liaison, shared a video where he explained why YouTube made this decision. He added that through this step, they hope to help its content creators. He went on to say that there are groups of users on the platform who target the dislike button to increase its count. For these users, this is like a game that has a visible scoreboard for everyone to see. In most cases, it is because they don’t like the creator and what they stand for. According to Koval, this was in direct violation of YouTube’s mission to give everyone a voice. Ironically, the video received more dislikes than likes. And, even though there might have been some who just wanted to increase the dislike count, for some, it was to explain that they don’t think that this is a good plan.

When did the experiment begin?

In order to decide on whether or not they could change the dislike button, YouTube conducted an experiment in July 2021. The Google-owned platform gave access to the dislike button to the viewers but hid the number. As a result, there was a decrease in “dislike attacking behavior.” They also mentioned that the platform heard from small creators directly, ones who were just getting started on the platform and were targeted unfairly by this behavior. Because of this, they were able to confirm that smaller channels are the ones most affected by the dislike button.

Before this, the creators had the option to turn their likes and dislikes button. However, this also meant that they weren’t able to benefit from engagement.

Why did YouTube decide to conduct this experiment?

According to the platform, the public dislike button on YouTube can affect the well-being of the creator and motivate viewers to participate in targeted campaigns of adding dislikes to videos. Even though this is true, it is important to note that dislikes act as a signal to viewers when videos are misleading, spam, or clickbait.

YouTube also mentioned that smaller creators and creators who had just started on the platform reached out to them about the unfair dislike attacks on their channel. This was proven to be true by the experiment.

Even though YouTube didn’t share specific details regarding the collected data through the experiment, it did say that they ran the tests for several months and conducted an in-depth and thorough analysis of the impact of the dislike button. They wanted to understand how the changes would affect the creators and the viewers.

During the experiment, they worked on creating different designs to remove the dislike button. One of these was where instead of the number of dislikes, the ‘Dislike’ word appeared under the thumbs down button. This is the one that they eventually chose to implement on the platform. The new design is believed to be a less disruptive change to the engagement buttons row under the video.

What could have been the alternative?

In 2019, Tom Leung, then YouTube’s director of project management, talked about how removing dislikes wasn’t democratic as not every dislike is part of a campaign. Instead, he recommended adding granularity to downvotes by adding a checkbox where the viewer could answer why they didn’t like the video. However, this would have been more complicated to build. YouTube abandoned any of such efforts and chose to go with the easy route of hiding the dislike count. Some believe this is just YouTube’s way of taking a shortcut and avoiding tackling bigger issues on their platform, like radicalization, animal abuse, extortion, child predators, and more.

When did YouTube remove the dislike button?

After conducting their long experiment, on 10th November 2021, YouTube finally removed its dislike button. Users were not happy with this change. In their update, they made the change where dislikes were now hidden from the viewers, which drew in a lot of viewers. Some users even threatened to cancel their YouTube subscriptions.

In response to the announcement, there were multiple petitions for change.org through which the users tried to convince the platform to reverse this update and make the count public. Several creators published videos talking about the update and how it would impact the engagement. Some believed that this change would make it difficult for the creators to check the dislikes on their videos and know how they can improve things.

This type of protest has worked before. When Disqus removed downvotes from their platform, creators were not happy. Because of the backlash they received from the community, they brought them back. However, since it’s been about six months since the update was made, it seems highly unlikely that YouTube will revert its decision. It seems that creators and viewers will have to live with the hidden dislikes counts.

The co-founder of YouTube, Jawed Karim, wasn’t happy with this decision either. He called the decision stupid. In fact, he updated the description of ‘Me at the zoo,’ the first video ever posted on YouTube, where he mentioned that when every creator agrees that removing the dislikes count is stupid, it probably is.

There were some users who joked that the platform removed the dislike button out of spite after their 2018 Rewind video became the most disliked video on the platform. However, there were some users with serious concerns regarding the suppression of their freedom of speech. That being said, there are some creators who have been quite welcoming to this change.

Even though the platform received a lot of criticism for this new update, it remained adamant about its decision.

What has been the impact of this change?

At a time of public reckoning of big tech and how it impacts people’s health, YouTube introduced its change to the dislike button. It is not just YouTube that has made a change. Social media platforms are now forced to rethink their systems design to target their user base and make changes as per the new regulations.
Lawmakers are taking tech execs to court and creating legislations aimed at controlling some of the more problematic elements of platforms like YouTube. Some of the most important areas of regulator interest are privacy, ad targeting, mental health, and misinformation.

YouTube has tried to get ahead of these changes through its increased protection and privacy features for viewers between the ages of 13 and 17. At the same time, they have also decreased the monetization potential of content deemed unhealthy for kids. Thanks to the shift in the market, companies are now pushed to consider areas of their systems that might be toxic to people.

It is important to note that the removal of the dislike count by YouTube has not been because of any regulatory changes. This decision has been made to support their creators.

Why didn’t YouTube remove the dislike button?

One of the main reasons why YouTube didn’t remove the dislike button from their platform is to make sure that their viewers are able to fine-tune their preferences and receive proper recommendations. So instead of removing the dislike button, YouTube simply removed the count. Content creators can still access the dislike accounts through YouTube Studio. This will help them understand how well their content is performing. The reason behind removing the public display of dislike count was to create a respectful and inclusive environment where everyone has the opportunity to express themselves safely and succeed.

Platforms like YouTube are living in a culture and economy that is led by the creators. It is imperative for them to make sure that every creator has equitable opportunities. But, most importantly, they have to safeguard their creator’s well-being to ensure that more creators join and participate actively across the platform. In the past, the dislike function has been used as a tool for targeting certain creators for the type of content they post, their actions, and their thoughts. At the same time, this is also an opportunity for creators and brands to experiment with their content and work on a robust strategy without worrying about any targeted dislikes campaign.

If beginner creators need help reaching out to a wider audience, they can do so through SubPals. It helps people get free YouTube subscribers and free YouTube likes. If the budget allows it, they can also opt for SubPals’ premium services, through which they can buy YouTube optimization and get ahead of their competitors.

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Using the First 1 Minute of Your YouTube Video for Brand Promotion: Tips & Tricks

Countless brands have taken to YouTube to promote themselves along with their products and/or services. And why not? After all, no video-streaming platform comes even close to YouTube in terms of the numbers. Right now, YouTube sees more than a whopping 2.6 billion monthly users, and it’s also second only to Google in terms of search engine popularity.

So, if you want your brand to become a household name one day, you simply can’t afford to not have a YouTube channel. However, simply having a YouTube channel isn’t enough – you’ve also got to create and publish videos consistently to make your mark. What’s more? You’ve also got to pay attention to the different sections of your videos. In this article, we’ll focus on the first 1 minute of your videos, or the introduction section.

Read on to know some of the most effective tips and tricks you can put into practice for promoting your brand during your videos’ first one minute. But first, let’s try and understand why the video start matters so much.

A compelling YouTube intro: Why it matters

If you watch videos created and published by the biggest brands on YouTube, you’ll find that they have one thing in common. Sure, their niches and styles may be different, but they’ve all got compelling introductions. Why do you think that is the case?

Well, the answer lies in capturing the attention of the viewers, so they feel motivated to watch a video until the video finish. When viewers watch videos from start to finish on YouTube, a channel may benefit in the following ways:

• More subscribers: The ultimate goal of every YouTuber is to turn a viewer into a subscriber. That’s why most YouTubers use the call-to-action (CTA) message ‘Subscribe to my/our channel’. However, the CTA messages can only be effective when the videos are top-notch. When you make the first 1 minute of your videos memorable, you drastically increase the likelihood of your viewers hitting that subscribe button and becoming loyal YouTube subscribers.
• Higher rates of user engagement: User engagement on YouTube refers to how viewers are interacting with your videos, i.e. whether they are liking, disliking, and/or sharing the video. YouTube comments also play an important role in increasing user engagement. So, when the first 1 minute of your YouTube videos manages to compel audiences, your user engagement is bound to shoot up. Over the last few years, the YouTube algorithm has been favorable to videos with high user engagement rates in terms of rankings.
• Increased views: The best videos are always shared by viewers, which play a vital role in increasing views. Also, if the beginnings of all your videos manage to capture the audience’s imagination, they’re likely to watch the video beyond the 30-second mark. On YouTube, a view amounts to a user watching a video for more than 30 seconds.
• Greater watch time: A channel’s watch time refers to the time spent by users watching videos on that channel. A few years back, watch time wasn’t an important metric for success on YouTube. However, times have changed, and now, it’s one of the most significant metrics on the platform. Due to the metric’s ever-increasing importance, more and more YouTubers have started to publish videos with greater frequency and consistency. It’s safe to say that when the first 1 minute across all your videos makes for great viewing, your channel’s watch time will stack up in your favor.

Tips and tricks to make the first 1 minute of your YouTube video memorable

Now that you know all the benefits that great video intros can bring to your YouTube channel, it’s time to turn our attention to the tips and tricks for creating awesome beginnings:

• Your intro should last only a few seconds: Attention spans among internet users are dwindling, and if your intro lasts more than ten seconds, viewers are bound to lose interest faster than you can blink. So, keep your intro short so your video starts immediately after the first few seconds. Only established YouTubers who already have millions of subscribers can dare to experiment with long, elaborate intros. On the other hand, beginners should get the intro out of the way as soon as possible.
• Incorporate all your branding elements into your intro: If you want your brand to stand out from the competition and be remembered by viewers, you should include all your signature branding elements into the introduction. From the logo of your brand to the color schemes to any other visual or audio elements that may define your brand – be sure to incorporate it all. Also, the way you do your branding on YouTube shouldn’t be any different from how you do branding on any other platform. For instance, if your Instagram account has certain branding elements, you should incorporate the same elements in your YouTube introductions. If you don’t, you’ll fail to achieve branding consistency.
• After you introduce your channel, introduce yourself: So, the first ten seconds or so are all about introducing your channel to your audiences. Once you’re past the channel introduction, it’s time to introduce yourself to viewers. You might be wondering why this would be necessary. Well, the fact is that no matter how incredible your branding is, your audience will only trust your brand if it can establish a human connection with it. That’s where a human face can come into the picture and work wonders. Again, keep this section short and keep it within ten seconds. In this section, you can talk about who you are and how you can provide solutions to your audience’s pain points. For instance, if your channel is about tech product reviews, you can say, ‘I review tech products, so you can choose the best ones for yourself.’
• Next, tell your audience briefly about the content of the video: After you’ve spent the first 20 seconds introducing your channel and yourself to your audience, it’s time to talk about what your video will be all about. You can make this section 20 seconds long and include all the key takeaways from your video that audiences can expect. At this point, it’s important to not give away too much information. Ideally, you’d want to incorporate some suspense to keep audiences guessing as to what’s coming up. At the same time, you should give out some information so that audiences aren’t completely in the dark regarding the content of the video.
• Include call-to-action (CTA) messages right at the get-go: So that’s 40 seconds done and dusted. In the next 20 seconds, incorporate call-to-action messages such as ‘subscribe,’ ‘like,’ and ‘share.’ This should encourage your audience to take action right at the beginning of the video. Also, tell your audience how subscribing to your channel will help your cause. Simply saying the CTA messages out loud probably won’t make enough impact on your audience. So, take your time with those CTA messages. Now that the first one minute is out of the way, you can go ahead with the main content of your video.
• Observe the best in your niche and how they structure their introductions: For inspiration, you only need to turn to YouTubers in your niche who have made it big. The thing is that you can learn a lot from your competition on YouTube. Simply watch some of their videos to understand how they work with their introductions. Of course, it’s possible that you won’t like each introduction. However, take notes when you find something you like. You can incorporate similar elements into your video beginnings. But you must exercise caution, as incorporating too many similar elements from other YouTubers’ channels may make your channel feel like a cheap imitation. So, don’t forget to add your own unique twist to things.
• Tie things together during the editing process: A lot of YouTubers have managed to become successful simply by honing and mastering their editing skills. Quite simply, if you don’t want your videos’ introductions to have any loose ends, you’ve got to focus on editing. Even if things went slightly awry during the recording stage (which is likely for new YouTubers), you can put things right during the production stage. You can find countless resources on the internet that can help you out with a wide variety of editing tips and tricks.

Conclusion

If your brand is primarily focusing on promoting itself through 1-minute videos using the YouTube Shorts feature, you can cut down your brand promotion to ten seconds or so. However, if long-form videos are your thing, you simply can’t afford to neglect the first one minute of your videos.

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What are YouTube Copyright Claims & How Do You Address Them?

Many content creators on YouTube end up using copyrighted content, sometimes unintentionally and other times intentionally. If you receive a copyright claim on any of your YouTube videos, it can significantly affect your ability to make money on the platform. Copyright claims can also pose problems in joining the YouTube Partner Program.

If you are wondering about the process of addressing these copyright claims, we have you covered. In this article, we will answer all your questions related to copyright claims, including the things you need to do to address them or avoid them altogether.

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What does a copyright claim mean?

If you receive a copyright claim on YouTube, it means that your video contains media that is protected by copyright. This media can be in the form of a movie clip, image, music, a speech, or anything that you do not have permission to use.
Whenever you upload a video on the platform, the Content ID system on YouTube searches for media matches. If it finds a match, it alerts the user about copyright infringement. YouTube gives the following advisory to the users after they receive a copyright claim –

1. The user can use the copyrighted content; however, the copyright owner can get a part of the ad revenue generated through that video.
2. The owner of the copyright can also restrict that particular video in certain countries.

After this, there are a few options for the user –

• Mute, replace, and remove the copyrighted content from the video.
• Revenue sharing with the holder of the copyright.
• Challenge the copyright claim.

In many cases, the owner of the copyright can choose not to take any step. However, this does not necessarily mean that you will be able to derive monetization benefits from that video.

Can you monetize your YouTube channel with copyright claims?

If you have copyright issues with some of your videos, you might be wondering whether it will affect your monetization benefits. Although it is a somewhat gray area on YouTube, there are ways to find out the answer to this question. If you want to join the Partner Program on YouTube, the platform has listed clear requirements for a channel. These are –

• Having 1,000 subscribers or more
• Crossing the threshold of 4,000 hours of Watch Time in 12 months.
• No active strikes in terms of community guidelines.
• Linking the channel with Google AdSense
• Compliance with all the rules on YouTube, including community guidelines, terms of service, AdSense program policies, advertiser-friendly content guidelines, and copyright policies.
• If the creator lives in a country that has the availability of the YouTube Partner Program.

Complying with just a few of these rules is not enough. If you want to derive monetization benefits on YouTube, it is important to comply with all the rules, which include the one about copyright policies.

Since these rules are quite complex, the platform uses human reviewers to check if a channel meets the abovementioned requirements. The reviewer will assess the following things in your channel –

• The main theme of the channel
• The most viewed videos
• The recent videos
• Videos that have registered the most Watch Time hours
• Metadata, including titles, thumbnails, and descriptions.

The process of reviewing typically takes a month, after which the platform apprises the user about the decision. If you are wondering about the copyright claims, they can affect your channel on two grounds –

1. Most viewed videos
2. Videos with the largest proportion of Watch Time

If the copyrighted content was found in these videos, you would not qualify for the Partner Program. The human reviewer will come to the conclusion that copyrighted content contributed to the success of your video, which will lead to the rejection of your YouTube Partner Program application. You can derive monetization benefits for your YouTube channel only if the most viewed videos do not contain copyrighted content.

How to avoid copyright Infringement on YouTube

It is important to remember that copyright infringement on any platform comes with serious consequences. YouTube takes this matter quite seriously and often penalizes the offenders with copyright strikes. If you want to steer clear of these YouTube claims, it is best to keep a few things in mind –

1. Understand the copyright laws

The first thing you need to do is get a basic understanding of the copyright laws. Copyrights are created as soon as some content is published on a platform. A person possesses copyrights to their content throughout their lives and also for a while after their death. If you have created any original content for the platform, you hold the copyright for that video. If you have uploaded a video containing someone else’s original content, the copyright is with the other person. If you are going to add someone else’s content to your video, it is always best to obtain their permission for the same.

2. Attributing the source does not always prevent a copyright infringement

If you claim someone else’s content to be your own, that will be considered a blatant infringement of copyright policies. In some cases, however, even after giving relevant attribution, it can lead to a copyright violation. YouTube can generate a copyright strike against your video, even if you add a phrase like –

• All rights reserved by respective owners
• No copyright infringement intended
• Created by X (name of creator)

Just providing credit to the copyright owner is not enough. If you want to add someone else’s content to your video, it is important to obtain permission from the person.

3. Understand the consequences of a copyright violation

When you commit a copyright infringement, it can lead to two things– Content ID match and a Takedown Notice. In a Content ID match, YouTube uses a system to match the content in your video with millions of other videos uploaded on the platform. If any match is found, the platform sends a copyright claim to the user. With the Takedown Notice, the copyright owner can register a complaint with YouTube if their content was used without their permission. If the video is found breaching the policies, YouTube sends the channel a copyright strike and takes down their video. No matter how a copyright violation is discovered, you will always run the risk of your video being removed.

4. Your motive does not affect the copyright claim

Even if you say that you were not interested in making money through someone else’s content, it does not matter. YouTube stipulates that any form of copyright infringement is against the policies of the platform. Your motive for including someone else’s content is not taken unto consideration. It is always best to obtain permission from the person if you are planning to use their content.

5. Obtain permission for using copyrighted content

Sometimes, the best way to avoid a copyright claim is to obtain permission from the owner of the copyrighted material. You can send a well-written note to the person to obtain their permission. Remember to include a part about how you plan to use their content. However, there is one catch in this situation. Sometimes, permissions can only be obtained at the cost of demonetizing the video. If you are looking to make money through the video, this situation can hurt your prospects. However, you can consider this as an opportunity to add some flavor to your channel.

How to prevent copyright issues from escalating to a strikeout?

According to the YouTube copyright policy, three strikes of copyright violations can come with heavy consequences for a channel. YouTube imposes a lifetime ban on any channel that is found repeatedly violating copyright laws. Once a ban is imposed, the user will not be able to recover any of their videos. This is why it is important to take steps to avoid YouTube strikes altogether.

There are basically two kinds of strikes on YouTube –

1. Copyright strike: If you add another creator’s content to your video without obtaining their permission, it can lead to a copyright strike. To address this, you can take down your own video or dispute the claim.
2. Community guideline strike: This YouTube strike can result if you violate the YouTube community guidelines in any way. These violations can be in the form of uploading objectionable content, misleading captions/thumbnails, or any other reasons.

After receiving the first copyright strike on YouTube, you would have to take an online course on copyright regulations, along with a quiz. If you do not strike out completely, any strikes you have collected will eventually come down after 90 days from the date of issue. YouTube also restores any privileges you have lost as a result of the strikes. However, if your content gets three strikes in a 90-day period, YouTube will terminate your channel.

Conclusion

With this, we have covered everything there is to know about YouTube copyright claims. If you want to continue deriving monetization benefits and watch your channel flourish on the platform, it is important to avoid copyright claims altogether. With the pointers provided in this article, you are now well-equipped to handle any copyright claims coming your way. Remember that the best way to prevent your channel from being banned on the platform is by ensuring that you use all original content. Even if you wish to add someone else’s work to your videos, it is best to obtain their permission to do so.

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